About

When an idea makes it into our long-term memory, it is a survivor. It faced multiple challenges to get there. By understanding these challenges and constraints, we can craft explanations that are equipped for the journey.

I am Lee LeFever, a professional explainer, author of The Art of Explanation, and advocate for clear, accessible communication.

I am here to help science-backed ideas find new audiences and support because science has an explanation problem: its reach is limited by how it is communicated.

Research from cognitive science and brain science offers concrete evidence for how we think, learn, and make sense of ideas. By understanding this science, we can communicate more clearly, avoid misunderstanding, and be more understood in our personal and professional lives.

Why subscribe?

I am focused on one goal: helping you become a better explainer by understanding the science of clear communication.

The newsletter is free, and I post weekly. The newsletter does not contain ads or sponsored content.

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About Lee LeFever

I have been a professional explainer since 2007. My company, Common Craft, was a pioneer of the “explainer video” genre, and I wrote the seminal book on the subject: The Art of Explanation. My explainer videos have received 10s of millions of online views.

You can learn more about me at LeeLeFever.com.