About the Science of Explanation

Everyone knows the sting of misunderstanding. When explanations fail, it is often not a matter of intelligence or effort, but a mismatch between how something is communicated and how an audience’s mind processes information.

Successful explanation depends on understanding how the mind works and how minds differ. People naturally tune into different signals, process meaning in different ways, and understand through different paths.

Research from cognitive science and brain science offers concrete evidence for how we think, learn, and make sense of ideas. By understanding this science, we can communicate more clearly, avoid misunderstanding, and create better chances to be understood in our personal and professional lives.

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I am focused on one goal: helping you become a better explainer by understanding the science of explanation.

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About Lee LeFever

I have been a professional explainer since 2007. My company, Common Craft, was a pioneer of the “explainer video” genre, and I wrote the seminal book on the subject: The Art of Explanation. My explainer videos have received 10s of millions of online views.

You can learn more about me at LeeLeFever.com.