Before you've decided to pay attention, your mind has already started to understand
I wonder… we spend a lot of time optimizing headlines, but Potter’s work suggests the brain starts deciding before it even gets there.
So how do we design for the gist, not just the hook?
This isn’t my field, but I suspect brand is something that helps. It may mean something to people and prime them for a certain impression or perception.
Enjoyed reading your article and the bridge to how quickly people perceive info about us
Thanks for reading, Gaby!
I wonder… we spend a lot of time optimizing headlines, but Potter’s work suggests the brain starts deciding before it even gets there.
So how do we design for the gist, not just the hook?
This isn’t my field, but I suspect brand is something that helps. It may mean something to people and prime them for a certain impression or perception.
Enjoyed reading your article and the bridge to how quickly people perceive info about us
Thanks for reading, Gaby!